Watch the video or read on below to learn how Canary partners with Linchris and their portfolio of properties.
Linchris Hotel Corporation is a forward-thinking hotel management company with a 30-property portfolio spanning multiple brands. With decades of hospitality experience, their team has witnessed firsthand how guest expectations and technology have reshaped the industry.
To keep pace with these changes, Linchris implemented Canary’s Guest Management System, transforming their operations to deliver exceptional guest experiences, increase revenue, boost employee satisfaction and much more.
Since implementing Canary, hotels across the Linchris brand have been able to give guests the add-ons they want. The results? Increased revenue across the board, without extra workload for the staff.
“We’ve had upwards of $900,000 requested upsells through Canary,” said Nawrocki. “Before, you had to be reliant on the front desk agent asking each person individually. Having it done through a guest’s mobile phone has been a game changer.”
With Canary, Linchris Hotels are able to offer upsells to guests before they arrive and throughout their stay, meeting their needs at every stage of the journey.
Before implementing Canary, Linchris hotels were all too familiar with how crowded a popular hotel’s lobby gets on a Friday afternoon in the summer. Previously, hotel staff were all too familiar with a crowded lobby on a hot summer’s afternoon. With Canary, hotels throughout the Linchris portfolio are able to reduce check-in times down to just one minute.
Cindy Ladd, the General Manager of Surfside Hotel & Suites said, “It used to take us at least five minutes to check in every guest at our hotel. With Canary’s Mobile Check-In, it’s literally just one minute. You can simply greet guests, give them their keys, say ‘thank you’ and they’re off. And they love it!”
Mobile Check-In gives Linchris Hotels the power to reduce lines in their lobby while still giving guests a warm, personalized greeting.
With Canary, Linchris properties are communicating with guests right where they already are: texting on their own mobile phones. Canary’s Guest Messaging enables Linchris Hotels to provide faster, more efficient guest communication, while making it easier for staff to keep up with demand.
“Since we’ve started using Canary, guests have messaged us over 30,000 times,” said Nawrocki. “If that same volume had come to us over the phone, there’s no way we could have gotten to all of those guests.”
Not only can Linchris Hotels communicate with guests at scale, but they’re able to do it in a way that’s most convenient for travelers throughout their stay.
By leveraging Canary’s upselling and guest messaging tools, Linchris Hotels achieved outsize results. Nawrocki shared a standout example where a beachfront property used Canary’s Guest Messaging and Dynamic Upsells to promote a last-minute offer.
“We try to get hotels to think outside the box with messaging, too. One of our beachfront properties saw their highest number of bookings for Friday and Saturday nights, with everyone wanting to check out on Sunday. They sent out an upsell offer to give guests a discounted stay that Sunday night, and saw $15,000 almost instantaneously.”
Upsells can go beyond just room upgrades and amenities — this tailor-made offer is the perfect example of providing guests with the kind of offers they like to see the most.
In a competitive labor market, attracting and retaining top talent is critical. Linchris Hotels turned to Canary’s Digital Tipping tool to reward staff and boost morale — resulting in over $100,000 in digital tips generated across the portfolio.
“Digital Tipping is such an employee morale booster. It’s a tribute to the hard work and care the staff puts in,” said Tom Anderson, General Manager of Hotel 1620.
With Canary, Linchris was able to directly increase the amount of money staff takes home each day — a perk everyone can get behind.
After providing guests with an impeccable experience, it’s just as important for hotels to capture their positive reviews. With Smart Checkout, guests are prompted to leave feedback directly with the hotel. Guests that leave 4 or 5 star reviews are automatically asked to leave a review on key third-party platforms like Google and Tripadvisor.
“What affects your reviews isn’t just the quality — the quantity and recency are also major factors,” said Nawrocki. In reference to one hotel, he says, “Since encouraging guests to leave reviews through Canary, they’ve been able to raise their Tripadvisor ranking from number three to number one in the course of a single season.”
Reviews are so important to travelers looking for a place to stay, and with Canary, Linchris Hotels shine on the sites that matter.
Canary’s platform approach provides a suite of tools that gives Linchris the ability to provide a great guest experience. These tools have touched virtually every aspect of their hospitality operation, creating a cohesive system that benefits both guests and staff.
“Since implementing the Canary platform, we've seen huge improvements in revenue, guest satisfaction and employee satisfaction,” said Nawrocki. “When you're able to use Canary’s products all at once, it’s a game changer for our guests. It enhances the entire journey, and we couldn't do it with any other system.”
By combining each piece of the Canary system, Linchris Hotels have streamlined solutions for every stage of their operations.
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